target audience


target audience
An individual or group selected for influence or attack by means of psychological operations.

Military dictionary. 2000.

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  • target audience — ➔ audience * * * target audience UK US noun [C, usually singular] MARKETING ► the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed: »The new campaign aims to reach a target… …   Financial and business terms

  • Target audience — In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital… …   Wikipedia

  • target audience — / tɑ:gɪt ˌɔ:diəns/ noun consumers at whom an advertisement is aimed ● TV advertising will fail unless we have a clear idea of who the target audience is for our product. ● What is the best media to reach our target audience? …   Marketing dictionary in english

  • target audience — tikslinė auditorija statusas T sritis Gynyba apibrėžtis Individas arba grupė asmenų, kuriems daromas poveikis psichologinėmis operacijomis. atitikmenys: angl. target audience pranc. audience cibie …   NATO terminų aiškinamasis žodynas

  • target audience — noun The primary group of people that something, usually an advertising campaign, is aimed at appealing to. Syn: target group …   Wiktionary

  • target audience — the group of people that something is trying to get to, those who have a high chance of needing the product …   English contemporary dictionary

  • target audience — /ˈtagət ɔdiəns/ (say tahguht awdeeuhns) noun the group of people to whom a product or service is directed …   Australian English dictionary

  • audience — au‧di‧ence [ˈɔːdiəns ǁ ˈɒː , ˈɑː ] noun [countable] the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music: • The ad was broadcast on all major channels,… …   Financial and business terms

  • target — c.1400, shield, dim. of late O.E. targe, from O.Fr. targe light shield, from Frank. *targa shield (Cf. O.H.G. zarga edging, border, Ger. zarge, O.E. targe, O.N. targa shield ), from P.Gmc. *targo border, edge. Meaning …   Etymology dictionary

  • target — tar|get1 W2S3 [ˈta:gıt US ˈta:r ] n ▬▬▬▬▬▬▬ 1¦(aim)¦ 2¦(object of attack)¦ 3¦(object of an action)¦ 4¦(shooting)¦ 5 target audience/group/area etc 6 target language ▬▬▬▬▬▬▬ [Date: 1200 1300; : Old French; Origin: targette, from targe …   Dictionary of contemporary English